Seems like a good social network. But it definitely needs some improvements to find friends easier. Most of my friends use Facebook, and there is currently no Facebook integration to find and invite my Facebook friends. Facebook integration should definitely be added so everyone including my friends can switch to a superior social network. Also, a share widget in the Notification Center would be nice. Add Facebook integration, and I guarantee Ello will be a success.
RyDawg96 about Ello, v1.0.3